The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

الغلاف الأمامي
World Bank Publications, 2006 - 262 من الصفحات
A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.
 

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الصفحة xiv - It does not necessarily represent the views of the World Bank, its executive directors, or the countries that they represent.
الصفحة 243 - East Asia & Pacific Europe & Central Asia Latin America & Caribbean Middle East & North Africa South Asia Sub-Saharan Africa High income Millions 2005 Population Average annual % growth 2000-05 density people per sq. km 2005 Population age composition Gross national income |GNI...
الصفحة 91 - Determine if it is difficult for the interviewers to read the question uniformly to all respondents. la - WHAT TO READ: Interviewers may have difficulty determining what parts of the question are to be read. Ib - MISSING INFORMATION: Information the interviewer needs to administer the question is not contained in the question. Ic - HOW TO READ: Question is not fully scripted and therefore difficult to read. 2. PROBLEMS WITH INSTRUCTIONS: Look for problems with any introductions, instructions, or...
الصفحة 231 - Recognizing the difficulties that many firms face in fully complying with taxes and regulations, what percentage of total annual sales do you estimate the typical firm in your area of business reports for tax purposes?
الصفحة 95 - reliability" as used in statistics means how closely we can reproduce from a sample the results that would be obtained if we took a complete census, using the same methods of measurement, interview procedures, etc. The "accuracy...
الصفحة 91 - Determine if there are problems with assumptions made or the underlying logic. 4a - INAPPROPRIATE ASSUMPTIONS are made about the respondent or his/her living situation. 4b -ASSUMES CONSTANT BEHAVIOR: The question inappropriately assumes a constant pattern of behavior or experience for situations that in fact vary. 4c -DOUBLE-BARRELED question that contains multiple implicit questions. 5. PROBLEMS WITH KNOWLEDGE/MEMORY: Check whether respondents are likely to not know or have trouble remembering information....
الصفحة 92 - Box 3.1 (continued) 6. PROBLEMS WITH SENSITIVITY/BIAS: Assess questions for sensitive nature or wording, and for bias. 6a - SENSITIVE CONTENT: The question is on a topic that people will generally be uncomfortable talking about. 6b - A SOCIALLY ACCEPTABLE response is implied. 7. PROBLEMS WITH RESPONSE CATEGORIES: Assess the adequacy of the range of responses to be recorded. 7a - OPEN-ENDED QUESTIONS that are inappropriate or difficult.
الصفحة 188 - This minor point emphasizes that the construction of the coding frames is not a task to be delegated to routine clerks; it has to be done by somebody fully in touch with the purposes of the survey and of the way the results are to be used. Before a frame is finalized, every opportunity should be given to coders to test it further on samples of replies, so as to examine their coding differences and eliminate ambiguous or troublesome codes. This not only results in a better...
الصفحة 91 - Interviewers may have difficulty determining what parts of the question are to be read. Ib - MISSING INFORMATION: Information the interviewer needs to administer the question is not contained in the question. Ic - HOW TO READ: Question is not fully scripted and therefore difficult to read. 2. PROBLEMS WITH INSTRUCTIONS: Look for problems with any introductions, instructions, or explanations from the respondent's point of view. 2a - CONFLICTING OR INACCURATE INSTRUCTIONS, introductions, or explanations....
الصفحة 189 - ... interest involved in collecting the data or the ingenuity required to analyse them. Yet, anyone who has ever glanced through completed questionnaires returned from the field, will be aware of the absolute necessity for careful editing. Even the best interviewers are liable to make errors, omit to ask questions or to record answers and, when the field staff is inexperienced, editing assumes a crucial importance. Before the questionnaires can be regarded as ready for coding, tabulation and analysis,...

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