Learn how to increase brand awareness and reach customers through all Google properties!
Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!
- Meet Google+ — see what it offers marketers and test-drive its tools
- Jump in — set up your profile, learn Google+ etiquette, and find people to circle
- Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
- Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas
- Add ads — create effective Google social ads that engage visitors and drive traffic to your page
- It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
- Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
- The app side — evaluate whether your brand would benefit from a custom Google+ app
Open the book and find:
- What your profile should (and shouldn't) include
- Innovative ways to use Hangouts
- Secrets of building relationships
- How Google+ works with your existing social media strategy
- Suggestions for a strong Google+ ad campaign
- Ways to maximize the +1 button
- Tips on growing your audience
- Good Google+ business practices
Learn to:
- Create your account and set up your brand profile
- Use Circles, craft targeted messages, and build relationships with Hangouts
- Discover content and the value of the +1 button
- Launch a product or promote an event with Google+
