Social Media Marketing For Dummies eBook Set

الغلاف الأمامي
John Wiley & Sons, 12‏/12‏/2012 - 1065 من الصفحات

Three complete e-books on Social Media Marketing for one low price!

This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately.

You'll get the complete text of:

Facebook Marketing For Dummies, which helps you to

  • Create, administer, and customize your Page
  • Build your fan base
  • Integrate Facebook with other marketing plans and measure results
  • Promote your Page using events, contests, and polls

Google+ Marketing For Dummies, which shows you how to

  • Create your account and set up your brand profile
  • Use Circles, craft targeted messages, and build relationships with Hangouts
  • Discover content and the value of the +1 button
  • Launch a product or promote an event with Google+

Pinterest Marketing For Dummies, which explains how to

  • Seek an invitation and set up your account
  • Name and organize your boards, pin, comment, and like
  • Run contests, launch or test products, and humanize your brand
  • Showcase your personality through pins and build a community


About the Authors

John Haydon, author of Facebook Marketing For Dummies, founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. Jesse Stay, author of Google+ Marketing For Dummies, is a social media technologist, consultant, and developer. Kelby Carr, author of Pinterest Marketing For Dummies, is the founder and CEO of Type-A Parent, a social network, annual conference, and online magazine-style blog for moms and dads.

 

المحتوى

Table of Contents
Relationships
Marketing in the Age of Facebook
Facebook
Attracting new fans that
Developing a Facebook Marketing Plan
Defining Your Marketing Goals
Developing Your Content Strategy
Getting Started with Facebook Places
Creating a Facebook Deal
Promoting Your Deal
Creating Your Own Facebook Group
Hosting a Facebook Event
CrossPromoting Your Page
Setting up your website as
Allowing for Private Sharing with the Send

Creating benchmarks
Deciding on a media budget
Facebook
Creating a Facebook Page from Scratch
Providing Information about Your Business
Getting the Most from Facebook Marketing
Knowing your audience
Changing tab names
Engaging with Your Customers and Prospects
Facebook Page
Using the Facebook Subscribe Button
Understanding the two types
Understanding the Page Posts report
Understanding the Talking About This
Using Faoebook Advertising to Promote
Creating Winning
Creating Multiple Campaigns
Managing and Measuring Your
Making changes to your daily
Managing ad creatives
Adding Comments to Your Website
Liking the Like
Ten Common Facebook Marketing
Ten Business Etiquette Tips for Facebook
Ten Okay Eight Factors for LongTerm
Cheat Sheet
Learn the Language Eat
Googe+ Marketing For Dummies
Utilizing Hangouts to Share Your Brand
Advertising with Social Ads Chapter 11 Building Relationships Through Google
Building Website Authority
Measuring Googe+ Activity Chapter 14 Building Apps on Googe+ Chapter 15 Ten Ways to Add Value to Your
Ten Good Googe+ Business Practices Chapter 17 Ten Rules for SmallBusiness
Understand Why People Share
Understanding Why You Need a Pinterest Presence Chapter 2 Setting Up a Pinterest Account
Following People on Pinterest Chapter 4 Creating Boards and Pins
Pinning and Repinning Chapter 6 Getting Active on Pinterest
Getting Fans Customers and Clients to Follow You Chapter 8 Engaging on Pinterest Chapter 9 Creating PinWorthy Content
Generating Buzz on Pinterest
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