...propaganda. "It was the astounding success of propaganda during the war," Edward Bernays wrote, "which opened the eyes of the intelligent few in all departments...the possibilities of regimenting the public mind."" Many journalists were directly involved in World War I propaganda. On the one hand, American journalists...

...later on how key figures perceived the successes of World War I propaganda and its possible lessons: It was, of course, the astounding success of propaganda...possibilities of regimenting the public mind... . [T]he manipulators of patriotic opinion made use of the mental cliches and the emotional habits of the public...

...Information under George Creel during World War I. This Committee "excelled" in its collaborative work and "opened the eyes of the intelligent few in all departments...the possibilities of regimenting the public mind," Bernays said. It was during the war that the full "value of associative processes" in forming taste...

...unabashed appeals to the new media's efficiency at performing what also might be called "mass persuasion." "It was, of course, the astounding success of propaganda during the war that opened the ideas of the intelligent few in all departments of life to the possibilities of regimenting the public...

...Edward L. Bernays's book Propaganda (New York: H. Liveright, 1928), especially 27-28. Bernays writes: It was, of course, the astounding success of propaganda...possibilities of regimenting the public mind. . . . [T]he manipulation of patriotic opinion made use of the mental cliches and the emotional habits of the public...

...from his experience in Woodrow Wilson's state propaganda agency, the Committee on Public Information. "It was, of course, the astounding success of propaganda...the possibilities of regimenting the public mind," he wrote. His goal was to adapt these experiences to the needs of the "intelligent minorities," primarily...

...Bernays, once reflected on his work in the American "public information" effort during World War I: "It was, of course, the astounding success of propaganda...life to the possibilities of regimenting the public mind."3 NECESSARY ENEMIES If military writers are unanimous on the importance of motivation, they are...

...founders of the PR industry, Edward Bernays, observed in his industry manual Propaganda that "it was the astounding success of propaganda during the war...the possibilities of regimenting the public mind." A distinguished Wilson-Roosevelt-Kennedy liberal, Bernays was drawing from his experiences as a member...

...Bernays, one of the founding fathers of the 'public relations' industry, put it in his classic Propaganda: "It was, of course, the astounding success of propaganda...that opened the eyes of the intelligent few in all deparments of life to the possibilities of regimenting the public mind."44 Both countries have continued...

...in trying to sell the League of Nations to Americans. "It was the war," Bernays later wrote, "which opened the eyes of the intelligent few in all departments of life to the possibilities of regimenting the modern mind." Bernays, the first person to teach the new science of propaganda as an academic pursuit,...