...him along by the nose. Universal literacy was supposed to educate the common mortal into control of his environment. Once he could read and write he would...instead of a mind, universal literacy has given him a rubber stamp, a rubber stamp inked with advertising slogans, with editorials, with published scientific...

...social psychology that stressed the nonrational character of public opinion and the power of leadership. "Universal literacy was supposed to educate the common man to control his environment," wrote Edward Bernays. Once he could read and write, he would have a mind fit to rule. So ran the democratic...