How to be Your Own Literary Agent: The Business of Getting a Book PublishedHoughton Mifflin Company, 1996 - 285 من الصفحات HOW TO BE YOUR OWN LITERARY AGENT is the most practical and thorough guide to book publishing for writers. Richard Curtis, a top literary agent for more than twenty-five years, provides a comprehensive overview of the publishing process, from submissions to contract negotiations to subsidiary rights to marketing and beyond. In this completely revised and expanded edition, Curtis takes into account the enormous changes in the publishing world over the past ten years. Included are new sections on what the electronic revolution means to you, and how to take advantage of it; the new breed of literary agents: how to find them and interest them in your work; how you can have a say in your book's design, cover art, jacket copy, and promotion; what author and agent organizations can do for you; how book chains and the superstores affect your chances of getting published; and why the American Booksellers Association convention is important to you. No other book provides such detailed and accessible information. For novices and veteran writers alike, HOW TO BE YOUR OWN LITERARY AGENT takes the mystery out of getting the best deal possible and ensuring happy publication. |
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الصفحة 209
... advertising and promotion . To most authors it makes eminently good sense that the only way to tell the public you have a good product is to advertise it . This makes eminently good sense to publishers , too , but they have a bot- tom ...
... advertising and promotion . To most authors it makes eminently good sense that the only way to tell the public you have a good product is to advertise it . This makes eminently good sense to publishers , too , but they have a bot- tom ...
الصفحة 210
... advertising . In book advertising , as in any other kind of consumer advertis- ing , we know that 50 percent of all ads are effective — but we don't know which 50 percent . Despite a great deal of marketing research , book advertising ...
... advertising . In book advertising , as in any other kind of consumer advertis- ing , we know that 50 percent of all ads are effective — but we don't know which 50 percent . Despite a great deal of marketing research , book advertising ...
الصفحة 214
... advertising it in dance magazines was far more effective and cheaper than advertising it in the book sections of major papers . Then there's promotion . As with advertising , promotional tours must be coordinated to ensure the ...
... advertising it in dance magazines was far more effective and cheaper than advertising it in the book sections of major papers . Then there's promotion . As with advertising , promotional tours must be coordinated to ensure the ...
المحتوى
An Agent Looks at the Market | 1 |
Slush | 10 |
Negotiation | 26 |
حقوق النشر | |
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طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
50 percent advance advertising agent handles agreement auction authors and agents Authors Guild backlist bestseller list better book-club book's bookstores budget buyers CALIFORNIA/SANTA CRUZ catalogues chain store clients collaboration copies sold cost cover CRUZ The University deal deducted discount earn editions editor electronic expenses feel fiction film foreign genre genre fiction granted hardcover lawsuit license lisher literary agents magazine manuscript ment midlist months National Writers Union negotiating novel number of copies offer option clause packager paperback parties producer profit promotion provisions publication publisher's publishing contracts reprint reserve revenue Rolls-Royce Silver Spirit royalty statements sales reps science fiction sell Steven Spielberg stipulate story subject-author subsidiary rights television movie thing thors tion titles Tom Clancy tom line trade trade paperback University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA usually warranty writers